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Unifi takes a single-platform approach to address all self-service needs (including data prep) leading up to the visualization and analysis process, providing a single collaborative environment bound by consistent application of governance and policies.


  • Unifi Data Platform offers more than data prep, providing an integrated platform for all self-service steps leading up to the data analysis and visualization process.
  • Governance capabilities are a strength of the Unifi Data Platform product; because the catalog is native to the platform, data is easy to discover, and policies are kept consistent.
  • All aspects of the Unifi Data Platform are underpinned by the OneMind artificial intelligence (AI) engine, which brings one-click functionality and ease of use, even for nonanalyst users.

Features and Benefits

  • Assesses the strengths, weaknesses, opportunities, and threats of the Unifi Data Platform product offering.
  • Evaluates the potential benefits of a single-platform approach to governance and security, catalog and discovery, data preparation, and workflow and scheduling.
  • Identifies qualities of the Unifi Data Platform that make it well suited to particular enterprise environments.
  • Evaluates Unifi's BI and analytics strategy, and identifies how the Unifi Data Platform connects and communicates with visualization and analytics ecosystems.
  • Analyzes the role of AI-powered functionality in helping users achieve data prep and related tasks in the Unifi Data Platform ecosystem.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats facing the Unifi Data Platform?
  • What type of enterprise organization would be best suited to using the Unifi Data Platform for data prep and enabling self-service?
  • How do Unifi's data prep capabilities mesh with its capabilities for governance and security, catalog and discovery, and workflow and scheduling?
  • What AI-driven functionality does the Unifi Data Platform offer, and how does this functionality help end users discover and prep data?
  • As a relatively small company in the data prep and governance space, what challenges does Unifi face as it tries to expand its market?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Unifi Data Platform?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

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