skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

To transform the student experience, improve student success, and enable more effective market differentiation, more institutions must position constituent relationship management (CRM) as a strategic asset that will help to meet these goals.

Highlights

  • Because higher education is business-to-consumer (B2C) by nature, relationships are important. It is time to adopt a comprehensive approach to CRM.

Features and Benefits

  • Learn the importance of relationship building, personalization, and institution-wide CRM in higher education.
  • Provides recommendations on how to plan for institution-wide CRM.

Key questions answered

  • Why must institutions adopt a more comprehensive approach to CRM?
  • How can institutions prepare for institution-wide CRM?

Table of contents

Ovum view

  • Summary
  • Relationships and personalization are at the heart of higher education
  • It is time to adopt a comprehensive approach to CRM
  • Failing to plan is planning to fail

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now