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Last month, Facebook-owned Instagram upped its content game with the launch of long-form video service IGTV.


  • Artist should produce long-form video to post to IGTV as soon as possible to pick up views, as the platform is likely to become populated with a high level of content. Leading brands such as Nike, Gucci, and Netflix are already active in the new space.

Features and Benefits

  • Discusses the launch of Instagram's long-form video app IGTV.
  • Explains how exactly IGTV can benefit music artists.

Key questions answered

  • What is IGTV and what does its launch mean for music artists?
  • Who can benefit most from the launch of IGTV?

Table of contents

Ovum view

  • Summary
  • Instagram makes a move into long-form video
  • Closer fan engagement boosts popularity
  • The time to start posting is now


  • Author

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