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A detailed update of India’s TV market, encompassing free-to-air and pay-TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.


  • At end-2015, there were 150 million pay-TV subscribers in India, the second-highest subscriber base in Asia-Pacific. Pay-TV penetration is high at 91%. While the subscriber total will continue to grow, pay-TV penetration will fall to 87% by 2021, as alternate entertainment forms emerge.
  • DTH is almost fully digital, so it is ahead of cable TV operators in the rollout of digital set‐top boxes (STBs). Cable multiple system operators (MSOs) have been reluctant to commit pre-activated STBs for distribution, thereby creating headroom for DTH providers to gain market share.
  • Pay-TV ARPU is low compared with global peers. An increasing focus on value-added content, such as HD and VoD services, will help service providers increase subscriber spend on pay-TV services.

Features and Benefits

  • Provides analysis on the IPTV and OTT players.
  • Lists key development activities around the pay-TV market.
  • Tabulates the OTT services in operation and next-generation TV offerings in the market.

Key questions answered

  • Which TV platforms will increase share in the next five years?
  • What are the latest developments in OTT services in India?
  • How is the digital TV (DTT) rollout progressing?
  • What is the impact of piracy on local TV players?

Table of contents


  • Introduction
  • Download 1: India TV Update

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