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A detailed update of Hungary’s TV market, encompassing free-to-air and pay TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes revenues, market shares, programming, and advertising.


  • Almost 89% of Hungarian TV households pay for their TV services, with pay-TV operators generating a combined annual revenue of $481m in 2016.
  • Magyar Telekom has a TV subscriber base approaching 1 million, reaching around a tenth of Hungary’s population and a quarter of all households.

Features and Benefits

  • Compares Hungary's leading pay-TV operators.
  • Assesses how emerging platforms and next generation technologies are being integrated into TV services.

Key questions answered

  • How is Hungary's pay-TV market changing as consumers transition to digital TV and OTT services?
  • What is the state of TV ad spending in Hungary and how is this expected to change between 2016 and 2021?

Table of contents


  • Introduction
  • Download 1: Hungary TV Update

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