skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Every time a subscriber interacts with a communications service provider (CSP), it’s an opportunity to strengthen the relationship. But subscriber engagement isn’t just about warm feelings: done right, it increases profitability by encouraging usage, growing revenue, lowering operating expenses, and creating happier subscribers that become advocates for your brand.

Because subscriber engagement is a catch-all for multiple diverse use cases, many functions and departments within the CSP organization are stakeholders:

 

  • Marketing and product team performance is often measured against revenue and adoption rate targets, and real-time engagement is a powerful way to increase awareness, loyalty and - to grow revenue
  • Operations teams benefit from self-care use cases and service-related notifications that improve customer service efficiency and relevance and reduce costs
  • The IT organization is usually tasked with sourcing, integrating, and managing the subscriber engagement platform(s) and they look for simplicity and cost-effectiveness

 

160908 How to engage subscribers to increase profitability from Ovum on Vimeo.

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now