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Introduction

Organizations have vast quantities of content that contains valuable information, yet it can be difficult to unlock value from that content.

Highlights

  • A combination of content and text analytics provides a powerful tool for unlocking value in content.

Features and Benefits

  • Learn how content analytics combined with text analytics unlocks value in content.
  • Identify use cases for content and text analytics.

Key questions answered

  • How can content and text analytics be applied for competitive advantage?
  • How can content and text analytics help with compliance?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Content analytics combined with text analytics unlocks value in content

  • Value cannot be derived from content you do not know exists
  • Discovery requests require content insights
  • Knowing your customers requires analytics

Combining content and text analytics internally allows intelligence to be extracted from content

  • Text and content analytics unlocks value from content
  • Content analytics can be applied in a number of scenarios
  • Text analytics are applicable to a wide range of industry sectors
  • Content analytics is a valuable tool for a content clear out

Implement content analytics combined with text analytics to help address compliance

  • Reducing risk should be part of a compliance strategy
  • Content analytics can help with wider compliance

Apply content and text analytics to customer-facing content for competitive advantage

  • Content and text analytics provide customer insight
  • Text analytics helps organizations know their customers
  • Product development and enhancements can be aided by text analytics

Appendix

  • Methodology
  • Further reading
  • Author

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