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Ovum’s latest five-year public WLAN forecasts show a continued slowing of public hotspot growth in developed markets, but a significant upturn in emerging-market growth, particularly in India.


  • Regional growth in new public Wi-Fi hotspots is shifting away from the developed markets of North America and Western Europe, and toward the emerging markets of Africa, the Indian subcontinent, and parts of Asia-Pacific.

Features and Benefits

  • Find out how quickly and in which geographies the market for operator-owned Wi-Fi hotspots will grow over the next five years.
  • Understand which companies are investing in Wi-Fi hotspots and how strategies are evolving.

Key questions answered

  • How and where will operator-owned public Wi-Fi deployments grow over the next five years?
  • What alternative strategies are carriers developing for Wi-Fi?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings
  • Ovum forecast scope and definitions

Public WLAN growth is shifting

  • Emerging markets take up the public Wi-Fi baton
  • Improved LTE performance tips the balance toward cellular
  • Fixed providers are leveraging consumer Wi-Fi
  • Public WLAN growth switches to the emerging markets
  • India’s government employs public Wi-Fi to drive growth


  • Methodology
  • Further reading
  • Author

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