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As part of Ovum's ongoing Telco Services Innovation Radar project, we reviewed 101 announcements of innovative services launched by service providers around the world in October 2017. Our selection for innovation of the month is Du's Smart Identity blockchain solution.


  • Du, the United Arab Emirates' challenger operator, has introduced a blockchain-backed presence and engagement solution to local enterprises.
  • Branded Du Smart Identity, the platform aims to allow businesses to manage their guest traffic by informing employees on their guests' arrival times.
  • The platform is expected to optimize the customer experience of Du's shops through a secure and fast entry-access system.

Features and Benefits

  • Identifies the most innovative service in October.
  • Analyzes the service as part of a series of blockchain launches in that year.

Key questions answered

  • What was the most innovative service in October?
  • How does it link to other blockchain projects launched by Du?

Table of contents

Ovum view

  • Summary
  • Du is at the forefront of the UAE's commitment to blockchain technology
  • The relevance of blockchain to the health vertical


  • Further reading
  • Author

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