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Ovum has finalized a major revision of its global OTT video market sizing and forecasting. This accompanying report outlines the forecasts’ key findings, the global digital video market outlook, and recommendations for the OTT video industry.


  • Global OTT video spending has reached a level of maturity that, for the first time, indicates mainstream, mass-market acceptance. After more than a decade, OTT video has, until now, largely supplemented the declining disc-based home video market. But now OTT video has finally come into its own.
  • D2C initiatives such as HBO Now and Sling TV herald a new era in online streaming as premium, stand-alone services based on content once exclusive to traditional pay TV hit the market. While free, ad-supported and bundled multiscreen streaming have driven huge usage volumes, Ovum believes that a new era of streaming entertainment is upon us.
  • Home entertainment is evolving as SVOD services reach the mass market. The emergence of stand-alone – often linear – streaming propositions such as PlayStation Vue and Yaveo represent the first which can truly be seen as substitutes for traditional pay TV.

Features and Benefits

  • Analyzes the global transactional VOD market and with a particular focus on the outlook to 2019.
  • Assesses the future of OTT video in an increasingly subscription-based world.
  • Makes recommendations for the players in the home entertainment, pay TV, consumer electronics, and broadband markets.

Key questions answered

  • How Ovum has improved OTT sizing and forecasting in 2015?
  • What is the current state of play in gloabl OTT video?
  • How will OTT video develop between now and 2019?
  • What platforms, genres, and resolutions, as well as type of devices, will drive growth in global OTT video?

Table of contents


  • How Ovum has improved OTT sizing and forecasting in 2015


  • For content owners
  • For OTT providers
  • For TV providers
  • For CE / device / handset manufacturers
  • For broadband network operators

Market status

  • Content owners
  • OTT providers
  • TV providers
  • CE / device / handset manufacturers
  • Broadband network operators

Market development: From online to mainline

  • A new era in OTT as global SVOD subscriber numbers pass 100 million
  • OTT video availability is now a mass-market proposition globally, but usage is not
  • Development across OTT video genres
  • Active connected devices and how they are used in terms of paid-for OTT video
  • Ovum’s predictions for the future


  • Methodology
  • Further reading
  • Forthcoming
  • Author

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