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Introduction

This research assesses how operators are dealing with the challenges of developing OTT communications apps. It evaluates how they can differentiate and compete against pure-play OTT developers.

Highlights

  • To stand a chance of OTT success, operators must understand how best to incorporate core telephony services and clearly define which segments of the market to target.

Features and Benefits

  • Identifies the key challenges facing operators looking to develop an OTT communitcations strategy.
  • Assesses operators' key strengths in this area and identifies where and how they can differentiate.
  • Offers SWOT analyses of OTT initiatives from major operators including Deutsche Telekom, Orange, Telefonica, MTS, and Turkcell.

Key questions answered

  • How can operators differenitate in the OTT communications market?
  • What are the strengths and weaknesses of current operator OTT services?

Table of contents

Summary

  • Introduction
  • Download 1: European Operators' OTT Messaging Strategies

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