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Despite the industry's growing hype surrounding cloud gaming, consumers' focus at Gamescom 2019 was almost entirely on esports and major game titles.


  • It is becoming clear that cloud gaming is well suited to be used with 5G, but network operators should be realistic and view their investments in cloud gaming as a long-term opportunity.
  • Esports can no longer be dismissed as a niche pursuit. Its main appeal continues to be its ability to engage and foster loyalty among gamers, many of whom belong to the increasingly difficult-to-reach millennial age bracket.

Features and Benefits

  • Evaluates the current state of cloud gaming: consumer appetite, where the sector is heading, and what opportunities it brings.
  • Assesses the growing importance of esports in the broader gaming market and what it means for the companies involved.

Key questions answered

  • Which factors currently make cloud gaming services an uncompelling proposition for many consumers?
  • Is network operators’ enthusiasm for cloud gaming well placed? What can they gain from it?
  • What moves are non-gaming companies making into esports? What roles can they play in it?

Table of contents

Ovum view

  • Summary
  • Cloud gaming demos impress at Gamescom, but consumer appetite is nascent
  • Network operators' enthusiasm for cloud gaming is well-placed, but the right expectations must be set
  • Esports now front-and-center for all gaming companies


  • Further reading
  • Author

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