skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Straight Talk Technology

Ovum view

Artificial intelligence (AI) remains highly in vogue as a technology topic across the media and within the IT supplier landscape. To some degree, this is with merit. AI's potential to change how customers interact with the enterprise and change the role of employees within the enterprise presents a real possibility for disruption. Although AI as a concept has been around for years, relatively recent advances in processing capabilities and analytical techniques have led to a notable acceleration in capabilities (see machine learning, natural language processing, and perception) and advances in use cases that seemed very futuristic a decade ago (e.g. automated driving).

However, as with all technology going through the hype cycle, enterprises evaluating the potential implications of AI should assess the reality of adoption rather than be led solely by the newsworthy AI stories. To do this, however, they must establish a view on what AI is, particularly as many vendors have been keen to hitch on to the AI bandwagon for any solution that has an analytics or automation component.

Ovum's 2017/18 ICT Enterprise Insights program, a study of over 6,300 enterprises globally in 4Q17, looked both at adoption levels and plans for an array of AI applications as well as where enterprises intended to deploy such technologies, on an industry-specific basis. Adoption of AI by enterprises is still a nascent concept, with only 10–15% of enterprises actively using it. The most pervasive application of AI technology at present is machine learning–based decision-making, although close to 14% of enterprises stated that they were using AI for natural language processing and perception (e.g. automated video or image processing). In contrast, despite the increasingly widespread use of robotic process automation (RPA), under 10% of enterprises used AI to achieve machine learning–based RPA.

That said, over half of enterprises surveyed stated they were planning to use such AI applications or trialing in these areas. A further 20% claimed that they were at least considering using them (even if they had no solid plans in place). What is driving such interest? A look at where enterprises are planning to use AI gives some insight, with the high-impact potential of many use cases a key driver of significant business and IT interest.

The leading use cases include order management for buy-side investment institutions (using AI to minimize the market impact of trades), digital imaging in healthcare (e.g. using perception AI to support radiology analysis), digital channels in retail banking (to drive automated interaction through chatbots), and order management and fulfilment in retail (to optimize the supply chain). In most of these cases, the potential to improve the bottom line is significant. For vendors looking to benefit from interest in AI, understanding such use cases will be key to benefiting from this disruptive wave.

Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now