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Digital transformation is, undoubtedly, a hot topic and an area of significant interest to organizations across the globe. It's important to remember that digital transformation means different things to different organizations and encompasses many different themes and considerations. There are, however, common areas that are imperative to any digital transformation effort, and mobility is certainly one of them. Successfully executing against a mobility strategy will be key for organizations looking to optimize and digitize business processes, and will enable new levels of productivity as a result.

Mobile apps are driving the EMM market to new heights

Mobile apps are driving the enterprise mobility management (EMM) market to new heights. Undoubtedly, mobile apps have a huge role to play in helping employees realize new levels of productivity, as well as in helping organizations optimize business processes. In addition to the benefits, however, enterprises must consider how a broad estate of apps will be managed and secured. Additionally, how mobile apps are integrated with other business services and applications represents a key area of focus for organizations.

Enterprise mobility technologies are advancing in exciting ways

EMM solutions continue to evolve in offering capabilities that go well beyond device management. Being able to manage a broader device estate via EMM is a compelling proposition for organizations. Next-generation policy management capabilities and the ability to derive meaningful context about not only the devices being used by an employee base, but also the employees themselves, represent transformative capabilities for organizations.

As smartphones and tablets did previously, a new wave of connected devices are set to disrupt the enterprise technology landscape. EMM solutions are well positioned to support organizations in managing many of these connected "things." This should help organizations adopt a more strategic, less chaotic, and more proactive approach to how they can be effectively leveraged within the business environment.

Enterprise mobility initiatives should support broader business objectives

It is important to ensure that an enterprise mobility strategy maps and delivers against broader digital business objectives. Enterprise mobility should not exist in a vacuum. Mobile devices and apps have the potential to impact every area of the business, so adopting a strategic and proactive approach to planning how mobility can be enabling in the broader business context is important. Developing mechanisms that support ongoing business engagement is paramount to identifying business needs that enterprise mobility initiatives can support.



Adam Holtby, Research Analyst, Enterprise Mobility and Productivity

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