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Introduction

The media and entertainment (M&E) industry has been impacted significantly by changes in consumer behavior, arguably more than any other industry. RSG Media, a provider of software targeted at media companies, has taken to the cloud to tackle this challenge.

Highlights

  • Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
  • Based on their flexibility, agility, interoperability, and extensibility, RSG Media chose IBM’s Cloudant and dashDB databases and complementary services from the Bluemix ecosystem.

Features and Benefits

  • Learn from a use case of a media software provider shifting to a cloud, agile business model to offer innovative services.
  • Identify best practices for selecting a vendor solution when undergoing an IT transformation.

Key questions answered

  • How do I understand my prospects and customers better, so that I can engage them?
  • How do I deal with multiple data sources of varying structure to present a complete picture of the customer?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations for the media and entertainment industry

  • Recommendations for enterprises
  • Recommendations for vendors

Using scalable cloud architecture to blend and analyze customer data silos

  • Setting the business context
  • The role of ICT/services in solving the problem

Lessons learned

  • Analytics cannot be a stopgap measure
  • Involve stakeholders from the beginning
  • Consider interoperability, integration, extensibility, and customization

Appendix

  • Methodology
  • Further reading
  • Author

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