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Rubicon Red, an Oracle Platinum Partner based in Brisbane, Australia, used Oracle's cloud and AI technology to help the University of Adelaide meet peak demand in its service center on results day.


  • Rubicon Red exploited AI technology to create a natural language, text-based chatbot that resulted in a 40% reduction in calls to the university's enquiry service on results day.

Features and Benefits

  • Learn about Oracle's AI capability embedded into its infrastructure, platforms, and products.
  • Evaluate the chatbot developed for use in a service call center.

Key questions answered

  • What was the reaction of callers to the chatbot?
  • What was the performance improvement in using the chatbot?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises

Using AI-based chatbots

  • Setting the business context
  • Technical solution
  • Oracle's AI technology
  • How Rubicon Red plans to take this technology further


  • Methodology
  • Further reading
  • Author

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