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Google recently announced its new Enterprise Recommended program to help simplify, optimize, and better secure organizational approaches to enterprise mobility initiatives involving Android. Complexity associated with enterprise mobility programs can hold enterprises back from realizing value, with many being confused as to which mobile technologies and services are most appropriate to meet their needs. The Android Enterprise Recommended program aims to make it easier for organizations to select, deploy, and manage Android devices and services.

Making it easier for enterprises to find trusted and appropriate mobile devices, carriers, and management platforms

The Android Enterprise Recommended program is a welcome step by Google, as it helps simplify and consolidate knowledge around some important enterprise mobility elements. Android Enterprise capabilities have certainly strengthened the proposition for these devices in the workplace, but the introduction of this program demonstrates Google's efforts to further develop this approach. Via the program's solutions directory, organizations can easily identify not only Android partners that provide mobile devices that match criteria defined as part of the program, but also carriers and enterprise mobility management solutions.

Security remains a key concern and challenge for organizations embarking on enterprise mobility efforts. For many of the organizations I speak with, there is certainly an appetite for a simpler means of understanding the types of Android mobility devices and services that are most appropriate and secure for deployment in the enterprise. With this need in mind, the formal validation, certification, and visibility (via the Android Enterprise Recommended device library) of certain devices that meet the enterprise requirements defined by Google will be very useful. However, the omission of Samsung devices from the list at this stage is a little disappointing, especially given the popularity of these devices. Organizations may grow to value the program and acknowledge it as a key source of trusted and relevant knowledge, especially considering that partners who fail to align with the defined requirements will be removed from the program. Therefore, it would certainly be advantageous for Google, Samsung, and more importantly enterprises to have these devices listed. The program will likely be further enriched with new devices and partner offerings over time, so new partners (potentially including Samsung) will hopefully come on board at a later stage.



Adam Holtby, Senior Research Analyst, Workspace Services

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