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The late 2000s saw the $140bn Indian outsourcing industry’s percentage growth drop from the high 20s to the low single digits. But the industry is now finding a new sweet spot as opportunities for digital services across almost all verticals pick up pace.


  • Ovum’s 2017/18 ICT Enterprise Insights survey shows that a majority of the nearly 5,000 respondent enterprises have yet to fully embrace digital and will require help to do so.
  • Investments are being made on platforms, partnerships, and solutions. However, more needs to be done to build IP around digital-enabling technologies.
  • Indian vendors have to shed their risk averseness and add acquisitions and alliances that bring capabilities that can provide access to the higher value deals.

Features and Benefits

  • This report looks at the main opportunities that Indian SIs can leverage to grow their budding digital service offerings.
  • The report identifies key challenges that Indian vendors are facing in the marketplace and what needs to be done to address them.

Key questions answered

  • What are the main digital-enabling technologies that enterprises are planning to invest in?
  • What do Indian SIs need to do to leverage these opportunities?

Table of contents

Ovum view

  • Summary
  • Ovum view

Digital services is growing, but legacy business obfuscates vendor strategies

  • Legacy transformation remains a critical component of digital offerings
  • Legacy business complicates vendors’ pivot to digital services

Outsourcers need to tackle opportunities and challenges on several fronts

  • Building capabilities is critical and this will require investments


  • Further reading
  • Author

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