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This is one of a series of digital operator profiles analyzing the digital strategies of leading global operators. This profile assesses Vodafone's digital strategy, its digital service developments and deployments, and the performance of and prospects for the group’s digital businesses.


  • Vodafone’s approach to digital is focused more on customer experience and enterprise than on consumer digital services.

Features and Benefits

  • Assesses Vodafone Group's digital strategy and identifies its main priorities when it comes to digital consumer and digital enterprise services.
  • Learn about Vodafone's digital service developments and deployments.

Key questions answered

  • What is driving the growth of Vodafone's digital services in the next five years?
  • What are Vodafone's most prominent digital-first initiatives?

Table of contents


  • In brief

Market dynamics

  • Vodafone's markets are both digitally advanced and challenging

Digital services development

  • Vodafone remains pragmatic about digital
  • Customer engagement: digitization is well underway
  • Enterprise is the epicenter of Vodafone's digital focus
  • Cloud and hosting
  • Consumer digital services

Market outlook

  • Digital revenues and prospects


  • Author

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