skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


An analysis of the video-game-related trends as revealed by Ovum's Digital Consumer Insights 2018 survey, and their implications for service providers.


  • A clear trend emerges showing that younger users want gaming services in their TV and smartphone packages, and that providers need to move beyond a one-size-fits-all gaming strategy.

Features and Benefits

  • Helps service providers understand where their investment would be best spent if they want to lure younger demographics: expensive sports rights or a more prudent gaming investment?
  • Provides clarity on how consumers from different markets have different gaming preferences that should help shape strategy.

Key questions answered

  • How does a gaming service rank in the list of entertainment options demanded from consumers young and old?
  • What specific services could providers offer that might either retain customers or attract new ones?

Table of contents

Ovum view

  • Summary
  • Gaming should be integral to young consumers' content packages
  • Gaming offerings can be a key differentiator in a crowded market


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now