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In 4Q16, Ovum commissioned a survey to examine the "new digital consumer," surveying consumers in Indonesia, Malaysia, and Thailand. This report examines the trends in mobile, social, and premium OTT video consumption.


  • YouTube dominates short video consumption, eclipsing Facebook and mobile operator stores. In Indonesia, more than 70% of respondents identified YouTube as the platform they use the most to access such content.
  • Over half of respondents in Indonesia, Malaysia, and Thailand claim to watch short videos on their mobile phones at least once per month. Most of these respondents watch at least daily.

Features and Benefits

  • Assesses how video consumption trends differ between Indonesia, Malaysia, and Thailand.
  • Identifies the opportunities, and challenges, posed by OTT video consumption in Indonesia, Malaysia, and Thailand.
  • Examines the most important factors that drive consumers to pay for digital video services in Indonesia, Malaysia, and Thailand.

Key questions answered

  • Which devices are used the most for the consumption of digital video content in Indonesia, Malaysia, and Thailand?
  • Which platforms offer the best distribution options for social video in Indonesia, Malaysia, and Thailand?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Video Trends in Emerging Asia

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