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At the recent Oracle Modern Customer Experience (MCX) show in Las Vegas, NV, Oracle shone the spotlight on data's role in customer experience (CX).


  • Combined, these represent a major step toward meeting the challenge of constantly evolving customer expectations, with engagement on an ever-growing scale, at higher intensity, and demanding detailed personalization.

Features and Benefits

  • Explores Oracle's approach to the use of data as a key facet of today's customer experience programs.
  • Describes Oracle's portfolio of CX-supporting technologies and data assets.

Key questions answered

  • What role does Oracle CX Unity play in the vendor's approach to supporting CX programs with technology?
  • How can AI and DaaS be used to enhance customer experience?

Table of contents

Ovum view

  • Summary
  • Meeting evolving customer expectations requires data to connect and inform engagement
  • Oracle's CX Unity, Adaptive Intelligent Apps, Data Cloud, and data management portfolio position it as a leader for customer data
  • The next step? Unify the enterprise
  • The Oracle Global Startup Ecosystem continues to support innovation


  • Further reading
  • Author

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