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Investments in the connected car continue apace as vehicle manufacturers keep on cutting technology deals.


  • Until recently the in-car space looked to be the car manufacturer’s domain when it came to entertainment and information services, but the auto industry is now set to be usurped in large part by tech giants Apple and Google.

Features and Benefits

  • Details the current battleground for control of the audio in-car domain.
  • Explains why vehicle manufacturers' efforts to dominate in-car entertainment are suffering at the expense of the big tech companies.

Key questions answered

  • What is the current status of in-car music entertainment provision?
  • Who is winning the battle, and what should the in-car entertainment providers look to be doing?

Table of contents

Ovum view

  • Summary
  • The battle for control of in-car entertainment
  • Traditional services dominate in-car listening
  • Improving the user experience


  • Author

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