skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Today’s marketers are steadily shifting focus toward contextual and intense information-centric content to enhance digital customer engagement rates.

Highlights

  • In-image ads generate, on average, higher click-through rates (CTRs) than static banner and display formats.

Features and Benefits

  • Highlights key trends and drivers enhancing adoption rates of content activation platforms worldwide.
  • Highlights the new revenue sharing model of digital publishers.

Key questions answered

  • What is driving adoption of content activation platforms?
  • Why are in-image advertising and e-commerce kiosks essential for media enterprises worldwide?
  • How are vendors creating a seamless end-to-end content activation ecosystem in close tie-up with publishers and advertisers?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

An interactive image is worth a thousand impressions

  • Marketers push toward interactive in-image content to improve engagement rates
  • The exponential growth in online videos, images, and e-commerce is the core driver

A collaborative new monetization model for publishers and advertisers

  • Content activation platform vendors offer a new recurring revenue stream for publishers
  • Automated image tagging workflow and dual monetization avenues are key

Connected platforms and end-to-end content activation across geographies

  • Using horizontal third-party integration, mobile, and DIY to improve sustainability
  • Enhance multi-language analytics and image interactivity to scale up engagement rates

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now