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This report highlights the main trends in the TV consumer technology industry, as mapped in Ovum's TV Technology Tracker.


  • The TV technology space saw record activity on multiple levels in 3Q18, with most of the quarter's announcements made during and around September's IBC event in Amsterdam.
  • There was a total of 86 pieces of TV technology news in the quarter. Within this, there was a record figure for "global" announcements as vendors seek to expand their solutions to operators across the globe.
  • The rise of Android TV has meant that vendors have started developing go-to-market solutions of their own to assist bidding operators wanting to launch the service. There were 15 Android-related announcements made during 3Q18 alone, making it a record quarter for the platform.

Features and Benefits

  • Assists in understanding the new emerging tech trends in the TV and consumer technology industry.
  • Evaluates the latest trends in OTT, 4K, and Android TV.

Key questions answered

  • How rapidly is Android TV growing, globally?
  • Why has the initial wave of broadcaster 4K adoption been somewhat subdued?
  • Which TV tech vendors were the most active with technology and partnership announcements in 2018?

Table of contents

Ovum view

  • Summary
  • Android TV: Platform is bidding TV operators' new best friend
  • 4K: Compatible STBs almost standard in mature markets
  • Vendor market landscape: Security features high


  • Further reading
  • Author

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