As the number of connected passenger vehicles continues to grow, the connected car ecosystem is starting to generate data from a wide variety of complementary sources. This includes data from embedded SIMs and sensors, and from connected external devices in vehicles, as well as from digital services, payments, geolocation systems, in-vehicle diagnostics, and smart road and city infrastructure.
Our Principal Analyst for Consumer Services, Eden Zoller, is responsible for leading Ovum's consumer digital commerce research.
Read her latest article exploring how best to monetize the data generated from the connected car ecosystem.
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