skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Over recent years there has been a large volume of anecdotal commentary regarding the increasing disinterest of the population in both the political process and government in general.

Highlights

  • Governments have a core need to engage and communicate with their constituents, whether it be to explain their platform for re-election or encourage the take-up of new recycling services in the suburbs.

Features and Benefits

  • Examines the fundamental requirements for the delivery of digital services.
  • Learn why agencies will have to evolve the focus of their citizen engagement strategy from "mobile first" to "smart mobile first."

Key questions answered

  • What should governments do to communicate effectively in the 21st century?
  • How and where should government interact with citizens online?

Table of contents

Ovum view

  • Summary
  • We are all disenchanted – but some more than others
  • You can't deliver digital government without basic connectivity
  • Government services are not purely market-driven
  • There is no value to a great message that no one hears

Appendix

  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now