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Employees, especially knowledge workers, are the fountain of ideation, innovation, and business growth. Management’s role is to direct and orchestrate this talent.


  • An engaged, collaborative workforce is essential to business success, so why is the percentage of employees who are enthusiastic about and committed to their work and workplace so low?
  • Customer-adaptive organizations engage with employees and customers with equal vigor.
  • Western Sydney University uses enterprise social networking to boost employee engagement.

Features and Benefits

  • Understand the link between employee engagement and business growth.
  • Consider which mediums are most effective for communication with investors, partners, and customers.

Key questions answered

  • How do effective business leaders engage with the modern workforce?
  • What are the key attributes of a customer-adaptive enterprise?

Table of contents

Ovum view

  • Summary
  • An engaged, collaborative workforce is essential to business success
  • Engaging with employees and customers with equal vigor
  • Western Sydney University uses enterprise social networking to boost employee engagement
  • Recommendations


  • Further reading
  • Author

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