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Many chat apps are rolling out cloud-based games. Should they be able to hog mobile gamers’ attention in the way they have done with mobile users in general, the app stores could lose their most lucrative business. Or could they?


  • Chat apps’ instant-game deployments, combined with Google’s Instant Apps initiative and all the hype around bots, seem to be harbingering a shift away from native apps. But much of what is happening remains within the confines of the native-app ecosystems.
  • Chat apps might provide better discovery for games, but access to them is much more restricted and fragmented for developers. The app stores are likely to continue being the main route to market for mobile games for the foreseeable future.

Features and Benefits

  • Find out about the latest moves by chat apps on the games front and what it means for the wider apps market.
  • Find out how chat-app game deployments differ from each other and what they have to offer to developers.

Key questions answered

  • Are we seeing a shift away from native apps back to browsers? Or will developments remain contained within the Android and iOS native-app ecosystems?
  • How do chat-app game deployments differ from each other and what do they offer to developers?

Table of contents


  • In brief
  • Ovum view
  • Recommendations


  • Introduction
  • Asian precedent
  • Western apps follow suit
  • Instant apps’ vision
  • Smaller ponds
  • Games in small handfuls
  • Greater fragmentation
  • Demand among developers
  • Talk of native games’ demise
  • Conclusion


  • Methodology
  • Further reading
  • Author

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