skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view


AT&T has added a new device to its home broadband portfolio: the AT&T Smart Wi-Fi Extender. Unlike third-party Wi-Fi extenders, this device will work with the existing AT&T gateway to extend the home network through mesh W-Fi technology. By offering a single managed home-networking platform for only $35 per access point, AT&T will improve the broadband QoE for consumers.

AT&T brings advanced home networking to its customers at a fraction of the cost

AT&T has enhanced its home network capability this week by launching its Smart Wi-Fi Extender. The extender was developed by AirTies, a Wi-Fi vendor that also provides chip-agnostic software that can be deployed on third-party devices to create a single mesh network. This enables AT&T to integrate the new Smart Wi-Fi Extender into its existing home network portfolio and expand the network throughout the home. Users will not only receive a fully managed home network, but get it at a fraction of the cost of purchasing a retail solution such as Google Wi-Fi or Netgear's Orbi. As well as new hardware, AT&T will provide its customers with a Smart Home Manager application which can be used to control and manage the home network.

As outlined in upcoming Ovum research into developing business strategies for smart Wi-Fi gateways, not all consumers will benefit from installing Wi-Fi extenders. However, broadband providers must be able to enhance the broadband experience for all customers. AT&T aims to achieve this by equipping its latest routers with smart W-Fi technology which uses band steering to seamlessly manage home Wi-Fi networks and connected devices as standard. Like all broadband players, AT&T must provide the right advice and guidance to ensure customers have the optimum solution for their home set-up.

AT&T is not the first to adopt such a strategy around Wi-Fi: Swisscom has been very successful in deploying a similar initiative in its own home market. This highlights how large broadband service providers are starting to view the home network as a significant point of differentiation and way to improve customer stickiness.


Further reading

2018 Predictions: Consumer & Entertainment Services, CES003-000063 (December 2017)

The Importance of the Home Network for Delivering High-Quality Digital Applications, TE0003-001005 (March 2017)

"Comcast simplifies the smart home by putting Xfinity at the core," CES006-000007 (January 2018)

"StarHub partners with Google to offer advanced home Wi-Fi," TE0003-001055 (August 2017)


Michael Philpott, Senior Practice Leader, Consumer Services

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now