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The report takes a look at the latest in consumer tariff innovation for both mobile and bundles. We found that operators are pricing to drive video and data usage across their networks, while factoring in the upsell.


  • Tariff innovation has come more to the forefront of operator strategy in the past year. We found innovation around data-centric pricing models and giving consumers choice in what they include in their monthly offers also featured in some tariffs.

Features and Benefits

  • Includes KPIs that show the success of key pricing innovations.
  • Features 16 case studies of new tariff strategies in the market, covering shared data plans, flow billing, sponsored data, and zero-rated content plans.

Key questions answered

  • What are key data-centric tariff strategies that have emerged?
  • How has pricing innovation affected new bundled offers?

Table of contents


  • Introduction
  • Download 1: Innovative Broadband Pricing Strategies: 2018

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