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Introduction

Analysis of the music market in the Middle East and Africa, looking at its main characteristics and underlying trends, and examining the way forward.

Highlights

  • If it were not for ring-back tones, music revenue would be in decline in many parts of Africa and the Middle East. Other digital music services are making negligible revenue in much of the region.
  • Digital services are hobbled by a long list of barriers, yet numerous homegrown services have sprouted up in many parts of the region, and are exploring different ways of scratching out a living.
  • Concert ticket sales and sponsorships (i.e., live music) help shore up revenue – but, other than in a small handful of countries, not at sufficient scale or pace to make a huge difference.

Features and Benefits

  • Find out what is driving music revenue growth in MEA, and which services are present there.
  • Find out what barriers are getting in the way of digital music services in MEA.
  • Find out how RBTs are propping up the legal music sector in MEA, and the power that gives to local mobile telco operators.

Key questions answered

  • What is driving music revenue growth in MEA, and which services are present there?
  • What barriers are getting in the way of digital music services in MEA?
  • How are RBTs propping up the legal music sector in MEA, and what power does that give to local mobile telco operators?

Table of contents

Ovum view

  • Summary
  • Many barriers in the way, and most revenue goes unreported
  • Local services proliferate as global players home in
  • RBTs have placed telcos in a dominant position
  • Partnering and more policing are vital

Appendix

  • Further reading
  • Author

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