skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This analysis identifies the key trends driving the most fundamental changes across visual entertainment distribution in 2018, as epoch-defining issues impact business from traditional pay TV, commercial broadcast, and linear TV, to OTT distribution and IP networks.

Highlights

  • The proliferation of OTT direct-to-consumer (D2C) services will fragment market share and challenge growth strategies across the market.
  • D2C and TV platforms driven by linear OTT service launches are likely to result in disappointment for the majority of service providers.
  • Traditional pay TV will stagnate, rather than stagger.

Features and Benefits

  • Evaluates how pay-TV service providers should proceed regarding the positioning and go-to-market strategies for all the types and tiers of services they offer.
  • Assesses how content owners can learn to effectively evaluate the viability of new types of licensee, particularly from digital media, social networking, and technology.
  • Advises technology vendors to enable partner companies to automate workflows, and implement and improve evolved advertising and data infrastructures.
  • Recommends that broadcasters evolve their on-demand OTT experiences and their advertising infrastructure to effectively target digital and, ultimately, linear TV audiences.

Key questions answered

  • Will D2C platforms compensate for pay TV's slowing growth in affected markets?
  • How will rights valuations be affected by content rights fragmentation across new types of licensee?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for TV subscription-service providers
  • Recommendations for OTT subscription-service providers
  • Recommendations for content owners
  • Recommendations for broadcasters and channel owners
  • Recommendations for telcos and mobile operators
  • Recommendations for technology vendors

OTT D2C services are fragmenting market shares and challenging growth strategies across the market

  • Pay TV's big bet in 2018

2018 will see even more focus on managing subscriber churn

  • Historically critical for pay TV, OTT services must address spiraling churn rates

Pay-TV OTT has the potential to grow in 2018 but the outlook remains highly uncertain

  • Purchasing and viewing habits are evolving rapidly

Content: Divide and conquer

  • Content valuations for the most desirable rights will rise

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now