skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

The next round of technological transformation in the music industry might not be seismic, but it will profoundly change some aspects of the business.

Highlights

  • A public ledger doesn’t sound that exciting, but blockchain has the potential to seriously disrupt the business of royalty payments.
  • Don’t listen to the naysayers – virtual reality will start to show real promise, especially in the live music space.
  • YouTube will come under increased pressure to share more of its advertising revenue with content owners and creators.

Features and Benefits

  • Details three key trends the music industry is set to experience in 2018.
  • Makes a series of recommendations for content owners and service providers based on expected trends.

Key questions answered

  • Why is virtual reality is set to become more real for music?
  • Why will YouTube come under more pressure to offer a larger share of ad revenue to rights holders?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for content owners
  • Recommendations for service providers

Blockchain is ready to disrupt

  • Greater transparency can transform royalty payments
  • A simple ledger to support music business models

Virtual reality is set to become more real for music

  • Beyond the hype, VR is starting to show real promise
  • Live is a key VR stage for new experiences

The value gap is getting squeezed

  • YouTube will come under more pressure to offer a larger share of ad revenue to rights holders
  • The legislators will have their say on safe harbor

Appendix

  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now