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Introduction

The next round of technological transformation in the music industry might not be seismic, but it will profoundly change some aspects of the business.

Highlights

  • A public ledger doesn’t sound that exciting, but blockchain has the potential to seriously disrupt the business of royalty payments.
  • Don’t listen to the naysayers – virtual reality will start to show real promise, especially in the live music space.
  • YouTube will come under increased pressure to share more of its advertising revenue with content owners and creators.

Features and Benefits

  • Details three key trends the music industry is set to experience in 2018.
  • Makes a series of recommendations for content owners and service providers based on expected trends.

Key questions answered

  • Why is virtual reality is set to become more real for music?
  • Why will YouTube come under more pressure to offer a larger share of ad revenue to rights holders?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for content owners
  • Recommendations for service providers

Blockchain is ready to disrupt

  • Greater transparency can transform royalty payments
  • A simple ledger to support music business models

Virtual reality is set to become more real for music

  • Beyond the hype, VR is starting to show real promise
  • Live is a key VR stage for new experiences

The value gap is getting squeezed

  • YouTube will come under more pressure to offer a larger share of ad revenue to rights holders
  • The legislators will have their say on safe harbor

Appendix

  • Further reading
  • Author

Recommended Articles

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