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This research note provides an overview of key announcements from the Consumer Electronics Show which took place in Las Vegas in January 2016.


  • The Consumer Electronics Show in Las Vegas provides a glimpse of new technology and innovation to come during the rest of the year. CES 2016 was relatively disappointing in terms of novelty, with most companies launching “me-too” or next generations of existing products.

Features and Benefits

  • Identifies key announcements at CES
  • Assesses the impact of CES announcements onthe smartphone, tablet, wearable, and TV markets

Key questions answered

  • How will new smartphone launches at CES shape the future of the US smartphone market?
  • What key wearable market trends have emerged from CES?

Table of contents

Ovum view

  • Summary
  • Better and cheaper smartphones from Chinese vendors
  • Windows 10 sees wide adoption among tablet vendors
  • Fitbit and Withings bring long battery life to smart watches
  • HDR is the new 4K


  • Further reading
  • Author

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