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Within the next few years, Ovum does not expect serious consumer demand for cellular-compatible smart watches. Given this, Ovum suggests that vendors should pay more attention to exploring the potential of simple cellular wearables for those who care about children, elderly parents, and pets.


  • Cellular-connected wearable devices are still not very common: Of the 415 wearable devices commercially available at the end of 2015, only 27 featured cellular connectivity. Ovum estimates that cellular-connected wearables accounted for approximately 4% of total wearable devices sold, totaling only 2.4 million units in 2015.
  • The segment of cellular-connected wearables is not homogeneous and includes two major groups of devices: cellular smart watches and cellular guarding devices.

Features and Benefits

  • Provides quantitative and qualitative analysis of cellular-connected wearable devices and their subsegments.
  • Assesses market prospects for cellular-connected wearables.

Key questions answered

  • What kind of cellular-connected wearables are there on the market?
  • Why are cellular-connected wearables still not very popular?
  • Which consumer segments need to be addressed to accelerate the adoption of cellular-connected wearables?

Table of contents


  • Introduction
  • Download 1: Cellular-Connected Wearables: Use Cases and Future Opportunities

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