Internet of Things
IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.
The shifting of US, Canadian, and non-EU users to the responsibility of Facebook's California offices rather than its international HQ in Ireland means that those users will be subject to US privacy laws rather than the stricter European laws, which after May 25 will be stricter still as GDPR comes into force. This move comes even though CEO Mark Zuckerberg indicated in April 2018 that privacy protections would "directionally be in the spirit" of GDPR, even if the details weren't quite worked out. He also testified to the US Congress in April 2018 that GDPR controls would apply to all users, but it is likely that he was referring to the tools enabling the downloading and deleting of personal data as required by GDPR. Facebook's decision to move non-EU users out from under the scope of the GDPR indicates that it does not intend to apply GDPR protections outside of Europe. Data regulators in other markets are likely to be watching with interest to see if user rights in their territories are removed, contrary to the laws in that country.
Meanwhile, Facebook first considered implementing facial recognition in the EU in 2012, but concerns from data regulators saw the service rollout halted. But as part of reconfirming data permissions ahead of GDPR, Facebook is now asking users in the EU (and in Canada) to opt in to facial recognition technology once more. The technology involves creating a template of an individual's face using their profile picture and any other pictures they have been tagged in. Facebook can then use this template to prompt users to tag photos with the names of the people in that picture, in order to automate and improve the tagging process. Facebook also pointed out that facial recognition can be used to detect when people attempt to use someone else's image as their profile picture and so protect users from impostors.
However, the Irish Data Protection Regulator is already suggesting that there may be problems with the way Facebook is performing facial recognition, and in particular that they might have to scan the images of people who have not consented to the facial recognition service in order to detect people who have opted in to facial recognition.
Facebook can ill afford more negative press around privacy, since it would probably both push users away from its service and give advertisers pause for thought about using the platform. But these latest moves from Facebook risk raising the ire of data protection regulators around the world. The Irish Data Protection Regulator in particular has already indicated that the facial recognition feature may not be GDPR compliant. Not much prompts Facebook into making changes, but the threat of a fine of up to 4% of global turnover for breaking GDPR – which would have amounted to a whopping $1.6bn in 2017 and could be even bigger in 2018 – might well focus minds at Menlo Park.
Straight Talk is a weekly briefing from the desk of the Chief Research Officer. To receive this newsletter by email, please contact us.
Service Provider Markets
ByMike Roberts 01 Oct 2018
Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.
ByEvan Kirchheimer 26 Apr 2018
Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.
Europe, Middle East & Africa team - +44 (0) 207 017 7700
Asia-Pacific team - +61 (0)3 960 16700
US team - +1 646 957 8878
Already an Ovum client? Login to the Knowledge Center now