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Introduction

Children represent not just an important audience; the habits they have acquired will inform their expectations of future services as they transition to adulthood. This report looks at the changing consumption habits of today’s children.

Highlights

  • Content distributors need to make sure their content – whether video, images, audio, or text – can be accessed on demand.
  • Companies need to be on the right platform and be prepared to move if their audience migrates to a new app.

Features and Benefits

  • Analyzes how children consume content and how to reach them
  • Assesses strategies from the most popular children's content creators

Key questions answered

  • What kind of content are young people consuming?
  • How do young people react to advertising?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

The changing face of children's content consumption

  • Even Facebook is ancient history to today's children
  • Linear programming does not make sense to today's children
  • Children are becoming immune to advertising
  • Children are not necessarily consuming children's content
  • Children want content on their terms
  • Children are finding content in different ways

What does it mean for content distributors?

  • Pay attention to what children are consuming
  • Serve content directly to children

Content distributors need to package and promote their content appropriately

  • Content must be multiscreen and multiplatform
  • Use multiple platforms to make content discoverable
  • Do not abandon linear programming's role
  • Use personalized and relevant ads

Appendix

  • Further reading
  • Author

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