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Introduction

BroadSoft has enlarged its portfolio of hosted telephony, contact center, and collaboration services. This will affect how providers relying on its technology bring their services to market.

Highlights

  • BroadSoft's new UC, contact center, and collaboration services will help operators and other kinds of providers bring new business communications services to market more quickly.
  • BroadSoft's new UC, contact center, and collaboration services could reduce providers' ability to customize – and in this way differentiate – their service offerings.

Features and Benefits

  • Details BroadSoft's new hosted business communications services.
  • Examines how BroadSoft's new services will impact providers, for better or for worse.

Key questions answered

  • How can providers benefit from BroadSoft's portfolio of hosted business communications services?
  • How will BroadSoft's portfolio of hosted business communications services challenge providers already offering similar services of their own?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Provided by BroadSoft

  • Portfolio evolution becomes more services-centric
  • The PaaS option
  • Increasingly cloud-centric approach to UC apps

Powered by BroadSoft

  • Path toward greater brand recognition

Partnered with BroadSoft

  • Consolidate multiple UC services
  • Resell to enter market quickly, then transition to own service
  • Move upmarket or sell into new industries

Appendix

  • Methodology
  • Further reading
  • Author

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