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Businesses have not yet explored all of the ramifications of customer mobility, particularly with regard to the way they proactively communicate with customers.


  • On mobile devices multiple contact channels and technologies exist side by side: voice, text, email, chat, apps, push notifications, payment apps, and the mobile web.

Features and Benefits

  • Advises enterprises on using mobile communications for customer service.
  • Explains how interactions can be tailored to enhance the customer experience and improve business outcomes.

Key questions answered

  • How should enterprises select a mobile outbound customer contact solution?
  • How should outbound contact be offered to customers' mobile devices?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Proactively contacting customers

  • Sales and marketing
  • Customer service
  • Payments


  • Methodology
  • Further reading
  • Author

Recommended Articles


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