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Introduction

Analysis of the recently published App Ecosystems Forecast: 2019–24, outlining the forecast’s key predictions and the market trends and assumptions that shaped the numbers.

Highlights

  • App-store-revenue growth continues to exceed expectations, despite of the rise of web apps and cloud media and current regulatory/merchant backlashes.
  • 5G might bring more prominence to browsers but will also enrich the app economy, driving further monetization potential for services accessed via app stores.
  • Google Play revenue growth will outpace that of other ecosystems in terms of both user and ad spend, but the Apple App Store will continue to outgun everyone else in absolute revenue.

Features and Benefits

  • Find out which app ecosystems will be generating the most revenue and downloads over the next five years.
  • Find out which countries will top the app revenue and download charts and how the market will split out between developed and developing worlds.

Key questions answered

  • Which app ecosystems will be generating the most revenue and downloads over the next five years?
  • Which countries will top the app revenue and download charts, and how will the market split out between developed and developing worlds?

Table of contents

Summary

  • Introduction
  • Download 1: App Ecosystems Forecast Report: 2019–24

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