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The level of disruption associated with the API economy is considerable and is unlikely to slow down in the near future. While the “API economy” will continue to be a hot topic, we expect enterprise interest to shift toward the monetization and development of new API-enabled digital business and engagement models.


  • APIs are strategic assets offering a simple and flexible approach to the "externalization" of the enterprise.

Features and Benefits

  • Gain insight into the key factors determining the success of digital business initiatives involving the use of APIs.
  • Understand the various facets of API monetization and business models.

Key questions answered

  • Why is API management essential for achieving success with digital business initiatives involving the use of APIs?
  • How do APIs help strengthen the competitive positioning of an enterprise in the wider digital business ecosystem?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises

APIs are strategic assets offering a simple and flexible approach to the "externalization" of the enterprise

  • Focus on APIs to develop new applications and services, and digitalize traditional business processes

The business of APIs revolves around the monetization of digitally viable enterprise assets

  • The composition of API economy from business and IT perspectives
  • Disruptors focus on delivering new value proposition via API-enabled business models

API management is a critical capability for realizing the desired business outcomes from enterprise API initiatives

  • Using API management to achieve success with digital business initiatives involving use of APIs


  • Methodology
  • Further reading
  • Author

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