skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Asia's smaller businesses are going digital. This report provides a detailed snapshot of why, what, and how micro, small, and medium-sized businesses are buying digital services, such as apps, mobility, and cybersecurity. It reflects a spread of key industries that populate the SoHo and SME universe.


  • Asia's smaller businesses want to become data-first organizations. Analytics is the No. 1 application that Asian SMEs plan to invest in.
  • Three of the top five processes that the region’s smaller businesses want to improve are customer-centric.

Features and Benefits

  • Discover what business challenges trigger digital investments.
  • Align to how SoHos and SMEs want to buy technology services.

Key questions answered

  • Where are SoHos and SMEs increasing their technology spending?
  • Are SoHos and SMEs satisfied with their communication service providers?

Table of contents


  • Download 1: APAC SMEs in 2019: Digital Investment Plans

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    2019 Trends to Watch

    AI is an undoubted work in progress. Feeling the impact of AI – from its early days at the dawn of the modern computer, through today and its integration into devices, apps, and the networks that connect them and that we use every day – has been a long time coming.

    Topics 5G AI Smart home IoT Video

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now