skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of the Americas TV market, encompassing free-to-air and pay TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes TV revenues, market shares, programming, and advertising.


  •  The creation of a sophisticated pay-TV environment in North America has enabled operators to keep growing their pay-TV revenue, even in years when the total subscriber base has declined. Ovum expects this to level off, however, with the impact of declines in pay-TV subscriber numbers expected to only just be offset by ongoing ARPU increases.
  • In Latin America, pay-TV growth will be impressive – pay-TV subs will increase by more than 13 million over the next five years – but swift growth in the number of TV households will leave pay-TV penetration growing only a little from 42% in 2016 to 44% in 2021. Therefore, Ovum sees strong opportunities for even further subscriber growth.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in North America and Latin America.
  • Assess the prospects for multiscreen/OTT initiatives in North American and Latin American TV markets.

Key questions answered

  • How are pay-TV operators innovating to ensure continued subscriber growth in a mature North American market?
  • What are the drivers feeding the growth of OTT services in the Americas?

Table of contents


  • Introduction
  • Download 1: Americas TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now