skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum's TV data and forecasts for the Americas region include a full update of detailed metrics for cable, DTH, IPTV, and terrestrial. This forecast also includes revenue, ARPU, premium UHD/4K, and operator forecasts and analog switch-off indicators for 10 core countries and a rest-of-region total. This update has been substantially enhanced to include data at both the primary and subscription level.


  • Despite strong competition from OTT video, traditional pay-TV remains an incredibly lucrative market – worth more than $100bn in 2023.
  • By the end of 2023, the Americas region will have significantly benefited from digital switchover, and 94% of TV homes are forecast to be digital at that time.

Features and Benefits

  • Assess how digital terrestrial television (DTT) and other emerging TV platforms are performing in the Americas markets.
  • Gain detailed data and forecasts showing how the pay-TV and free-to-air sectors are faring across the developed North America region and the less advanced Latin America region.

Key questions answered

  • Will pay-TV ARPU be able to grow over the next five years, against increasingly stiff competition from emerging local OTT video services and international giants such as Netflix?
  • What are the prospects for growth among leading operators such as Comcast, AT&T, Telefonica, and Claro?

Table of contents


  • Introduction
  • Download 1: Americas: Pay-TV & FTA Forecasts to 2023

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now