skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Oracle OpenWorld 2019, held in San Francisco in September, was a different experience from usual in a way that is not so easy to define. The difference was that Oracle feels gentler, softer, and more human than at previous OpenWorld events.


  • Oracle delivers a gentler and softer approach to company image and user experience .

Features and Benefits

  • Evaluate how Oracle presents itself to everyone who interacts with the organization.
  • Learn about the "human" element built into the Oracle experience.

Key questions answered

  • What has driven Oracle to make these changes?
  • How broad was Oracle's approach to the redesign?

Table of contents

Ovum view

  • Summary
  • A gentler and softer approach to company image and user experience
  • Design values incorporate the human touch


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now