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Digital music, and the shift from ownership to access, is continuing to produce new opportunities for music services and their partners.


  • Evolving service bundles that bring together different forms of content under one single offer, such as music with fitness applications or video services, will increasingly play a role in growing user engagement.
  • The leading streaming services will continue to be pitted against each other through ongoing subscriber number updates. The services will continue to innovate to maintain the current momentum.
  • Music has always been a social content sector. But Facebook's series of licensing deals and the greater willingness of music companies to engage with other social networking services will bring artists and content providers closer to their followers and provide new revenue-generating opportunities on both sides.

Features and Benefits

  • Identifies three selected trends to watch in the digital music sector.
  • Offers key messages and recommendations to service providers and vendors based on these trends.

Key questions answered

  • How will bundling music with other entertainment offerings evolve over the next 12 months?
  • How is digital music becoming a more social entertainment experience?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Music bundles

  • Music-plus packages will get richer

Music streaming

  • Streaming will grow fast enough for everyone

Social media

  • Music will become increasingly social
  • Growth for Instagram, boosted by video


  • Methodology
  • Further reading
  • Author

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