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Introduction

This report explains how several big device innovations in late 2017 and into 2018 will individually provide differentiation and together make a lasting impact on the market.

Highlights

  • AR will have its time in the sun but has yet to prove that it can be more than just a gimmick.
  • Gigabit LTE is a key stepping stone to 5G but won’t sell devices on its own.
  • Camera capture technology will push in many different directions as manufacturers look for differentiation.

Features and Benefits

  • Identifies the key technologies and trends that will impact the smartphone market in 2018
  • Evaluates the potential impact of these trends and who stands to benefit the most
  • Analyzes how stakeholders in the handset market should react to these trends

Key questions answered

  • What elements are necessary for AR to become widely accepted by consumers?
  • How do manufactures differentiate themselves in an AR-driven world?
  • How will the rollout of Gigabit LTE affect 5G?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for manufacturers
  • Recommendations for operators

AR will have its time in the sun but has yet to prove that it can be more than just a gimmick

  • Apple leads the way in AR
  • Google appears to have missed a step

Gigabit LTE is a key stepping stone to 5G but won’t sell devices on its own

  • Faster and faster speeds are meaningless without context
  • Understanding why Gigabit LTE will succeed for some operators is essential for 5G rollout

Camera capture technology will push in many different directions as manufacturers look for differentiation

  • Image capture will adapt to the new AR world
  • Sony’s face-scanning synergy with other emerging tech makes it more than just a gimmick

Appendix

  • Methodology
  • Further reading
  • Author

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