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This report outlines the major changes and trends likely to take place in the smart home space in 2018.


  • Marketing efforts will shift up a gear around smart home products and services in 2018, with a key focus on real-life use cases.
  • Reducing energy consumption will increasingly feature on the agendas of governments and individuals, which will give smart energy products and services a fresh boost in 2018 and beyond.
  • To succeed in the smart home, telcos must rethink their business models and develop strategies to provide measurable success to both their bottom and top lines.

Features and Benefits

  • Reveals the expected trends in the smart home market in 2018.
  • Analyzes the barriers to mass-market adoption with recommendations for both service providers and vendors.

Key questions answered

  • What will be the big themes in the smart home market in 2018?
  • What barriers still need to be overcome before mass-market adoption?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for smart home service providers
  • Recommendations for smart home vendors

Smart home marketing to shift up a gear

  • 2018 will represent an inflection point for smart home tech
  • Marketing focus will shift toward use cases
  • Vendors need to take a long-term view

Smart energy will move up on the agenda

  • Devices are varied and appeal to numerous consumer segments
  • Energy companies are starting to accept the benefits of smart energy

The battle for smart commerce will intensify

  • It's still early days, but the big guns are already primed for action

Telcos will reevaluate their role in the smart home

  • Home security alone is not enough
  • Telcos need to get back to focusing on their core business


  • Methodology
  • Further reading
  • Author

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