skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The next round of technological transformation in the music industry might not be seismic, but it will profoundly change some aspects of the business.


  • A public ledger doesn’t sound that exciting, but blockchain has the potential to seriously disrupt the business of royalty payments.
  • Don’t listen to the naysayers – virtual reality will start to show real promise, especially in the live music space.
  • YouTube will come under increased pressure to share more of its advertising revenue with content owners and creators.

Features and Benefits

  • Details three key trends the music industry is set to experience in 2018.
  • Makes a series of recommendations for content owners and service providers based on expected trends.

Key questions answered

  • Why is virtual reality is set to become more real for music?
  • Why will YouTube come under more pressure to offer a larger share of ad revenue to rights holders?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for content owners
  • Recommendations for service providers

Blockchain is ready to disrupt

  • Greater transparency can transform royalty payments
  • A simple ledger to support music business models

Virtual reality is set to become more real for music

  • Beyond the hype, VR is starting to show real promise
  • Live is a key VR stage for new experiences

The value gap is getting squeezed

  • YouTube will come under more pressure to offer a larger share of ad revenue to rights holders
  • The legislators will have their say on safe harbor


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now